Featured articles for digital
    business managers

If you want to achieve top placement in major search engines and directories, you need to design your site with optimization in mind. And there is much more to effective optimizing than keyword placement. Effective optimization is complex and changing rapidly. More

What do you really know about your Web site customers? If you think you're getting enough data from your server logs, think again.With Web site complexity increasing, direct marketing principles can suggest a more robust approach to clickstream analysis. More

Long relegated to the wings, messaging is emerging as central to the plans of cost-conscious marketers. According to eMarketer, an estimated 94 percent of all Internet users have email. In 1999, marketers spent $97 million on email marketing, and estimates about future spending soar. More

Since 1984, GUIs have become flashier, more colorful and more sophisticated. And yet today's GUI has failed many people. The seeing-impaired, the physically handicapped, the cultural and linguistically diverse. And the command-line diehards -- people who learn by reading, not watching. More